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Schedule of Classes

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ENTR631 - Small Business Marketing

 

In this course, students examine the unique marketing challenges faced by entrepreneurs launching new products and/or services. Topics include: designing new offerings, targeting customer segments, and marketing on a tight budget. The course is designed to be useful for small business owners.

 

Prerequisites

N/A

Corequisites

N/A

Schedule of Classes

Registration Dates Course Dates Session
05/28/18 - 11/02/18 11/05/18 - 12/30/18 Fall 2018 Session I - 8 Week session
07/30/18 - 01/04/19 01/07/19 - 03/03/19 Winter 2019 Session B - 8 Week session
10/29/18 - 03/29/19 04/01/19 - 05/26/19 Spring 2019 Session B - 8 Week session

Course Materials

Previous Syllabi

Book Title: Duct Tape Marketing Revised & Updated:
ISBN: 9781595554659
Publication Info: Thomas Nelson
Author: John Jantsch
Unit Cost: $18.39
Electronic ISBN: N/A
Electronic Unit Cost: N/A

Book Title: Marketing Management, 5th ed.
ISBN: 9781337271127
Publication Info: Cengage
Author: Dawn Iacobucci
Unit Cost: $205.02
Electronic ISBN: N/A
Electronic Unit Cost: N/A