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ENTR630 - Entrepreneurial Marketing


This course examines the marketing process and components of a successful marketing strategy for starting and growing a successful entrepreneurial venture. Students learn about the evolving practice of marketing and the potential for entrepreneurial thinking. Focal points range from issues with conventional marketing paradigms to the development of marketing strategy in the digital age.






Schedule of Classes

Registration Dates Course Dates Session
07/30/18 - 01/04/19 01/07/19 - 03/03/19 Winter 2019 Session B - 8 Week session
10/29/18 - 03/29/19 04/01/19 - 05/26/19 Spring 2019 Session B - 8 Week session

Course Materials

Previous Syllabi

Book Title: Course materials will change for December registrations and beyond. Please email for an updated book list.
Publication Info: Open Web Sources
Author: N/A
Unit Cost: N/A
Electronic ISBN: N/A
Electronic Unit Cost: N/A

Book Title: ZAG: The #1 Strategy of High-Performance Brands
ISBN: 9780321426772
Publication Info: Pearson/ Peachpit
Author: Marty Neumeier
Unit Cost: $24.16
Electronic ISBN: 9780321487636R
Electronic Unit Cost: $15.99

Book Title: Marketing for Entrepreneurs: Concepts and Applications for New Ventures, 2nd ed.
ISBN: 9781452230047
Publication Info: SAGE
Author: Crane, Frederick G.
Unit Cost: $53.90
Electronic ISBN: 9781452289182R
Electronic Unit Cost: $35.00