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ENTR415 - Marketing the Successful Small Business


This course covers the intricate details of marketing a small business, from developing a marketing strategy and planning, to implementing digital media and traditional tactics. The student addresses many marketing issues that face small businesses, such as value proposition, Go-to-Market strategy, unique selling proposition, integrated marketing communication, and marketing messages. Key topics covered are marketing strategy, market research, segmentation and target markets, competitive analysis, advertising, and how to leverage a marketing budget for optimum results. (Prerequisite: ENTR311)





Schedule of Classes

Registration Dates Course Dates Session
10/29/18 - 03/29/19 04/01/19 - 05/26/19 Spring 2019 Session B - 8 Week session
12/31/18 - 05/31/19 06/03/19 - 07/28/19 Spring 2019 Session D - 8 Week session
02/25/19 - 08/02/19 08/05/19 - 09/29/19 Summer 2019 Session I - 8 Week session

Course Materials

Previous Syllabi

Book Title: Principles of Marketing - links provided inside the classroom in the Lessons section
Publication Info: Lumen Learning
Author: No Author Specified
Unit Cost: N/A
Electronic ISBN: N/A
Electronic Unit Cost: N/A