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Master of Science in Sports Management

American Military University offers an online master’s degree in Sports Management designed for those who are interested in sports management, coaching, and administration. The core curriculum includes the social contexts of sport in historical and modern society, fundamentals of the sports industry, and specifically focuses on sports law, marketing, promotion, public relations, finance, and economics. Students are provided with an opportunity to concentrate in an area of specific interest, to include sports administration for the aspiring collegiate, community, or high school athletic official; coaching theory and strategy for those interested in leading and coaching teams; management for those interested in general sports management opportunities and business administration for those interested in running the front office.

Take the next step and complete a no-fee application.

  • Concentrations

    • Coaching Theory and Strategy
    • General
    • Sports Administration

  • Related Programs

  • Why Choose AMU?

    Academic Quality meets Affordable Tuition

    American Military University (AMU) provides quality and affordable online education to U.S. Armed Forces, members of the public safety, service and national security communities, and working adults in a wide range of fields. AMU closely partners with industry organizations and is highly respected by public service, intelligence, homeland security and criminal justice communities for developing curriculum that is relevant to today’s job market. AMU is a member of the regionally accredited American Public University System. Here’s why more than 100,000 students make us their school of choice.

    • #1 most popular provider of education to the U.S. military*
    • Admission fees are waived for active duty, guard and reserve members 
    • No application or technology fees
    • Active duty tuition assistance covers up to 100% of undergraduate tuition and up to 75% of graduate tuition for as many as six courses per year**
    • Affordable tuition that is 20 percent less than the average four-year public university’s in-state rates according to the College Board’s 2010-2011 study
    • Save time and money by transferring previous education and training credits
    • Nationally recognized for quality online education and effective practices 
    • Experienced faculty; many who are executives in government and nonprofit organizations including the United Nations, State Department, Department of Defense, Department of Homeland Security, Central Intelligence Agency, National Security Agency, and Federal Emergency Management Agency.
    • 96% of AMU seniors say they are satisfied or very satisfied with their education
    • 97% of AMU seniors say they would recommend AMU to friends and colleagues

    To get started, complete our no-fee application now.

    *based upon 2011 DoD enrollment figures for U.S. servicemembers
    **refer to your service's policy on tuition assistance eligibility and availability


Video Spotlight

AMU Feature Video
Brian Freeland, Program Director at American Military University, discusses degrees in sports management and sports and health sciences, as well as relevant career opportunities.

Faculty Spotlight

Brian A. Freeland
Program Director
M.S.: United States Sports Academy

Brian A. FreelandBrian Freeland is the Program Manager for the Sports and Health Science Degree Programs at American Military University. Brian holds a Bachelor's Degree in Health and Physical Education from Radford University and a Master's Degree in Sport Management from the United States Sports Academy. Brian taught Health and Physical Education at the elementary, middle, and high school level at the public school setting for nine years.

Brian coached high school basketball during his years as a public school teacher. During the 2005-2006 basketball season, he guided Rockbridge County High School (Lexington, VA) to their first winning season in the fourteen year history of the school and was also voted Valley District Coach of the Year for the 2006 season. Additionally, Brian was an assistant basketball coach for Altavista High School (Altavista, VA) for three years; Altavista earned one State Championship and three Regional Championships during his tenure.