Why Should I Choose Business Management? 

Business management students are often more interested in contributing to the management of an organization's day-to-day operations. Business managers may oversee daily operations with a focus on efficiency and cost effectiveness by effectively allocating resources where they are needed most.

Furthermore, business professionals who pursue business management must be able to motivate employees through effective leadership skills, so that everyone works together to achieve organizational objectives. They also work closely with staff members to ensure tasks are completed according to plan and that deadlines are met on time.

What Skills Will I Gain from a Business Management Degree? 

Business management requires a variety of skills and abilities to effectively lead an organization. For example, it's important for business managers to think strategically, as it allows them to see both the big picture as well as the small details needed for everyday business operations.

Business management requires individuals to have a range of different skills to be successful. Through a business management program, students will learn to:

  • Think analytically and critically
  • Make data-driven decisions 
  • Communicate effectively with colleagues and customers
  • Lead teams towards achieving organizational objectives
  • Allocate resources where needed most efficiently
  • Motivate employees through effective leadership skills

Additionally, business managers must understand their industry’s competitive environment as well as industry trends that could affect the organization's success. They should also have strong problem-solving abilities so they can quickly identify issues in operations or processes and devise creative solutions. Finally, business managers must possess good financial acumen to create budgets and assess risk levels for their organization.

The online Bachelor of Arts in Management program is 120 credits. The business management program is designed to be completed in 4 years for full-time students. APU also offers up to 90 transfer credits*, which may help students earn their BA in even less time. 

The online Master f Arts in Management program is 36 credits. The program is designed to be completed in 2 years for full-time students. APU also offers up to 15 transfer credits*, which may help students earn their MA in even less time. 

  • Human Resource Management
  • Public Administration
  • Organizational Leadership
  • Entrepreneurship
  • Strategic Consulting
  • Organizational Crisis Management
  • Business Project Management
  • IT Project Management

Learn more about the concentrations offered in this program

Most courses in this program use Open Educational Resources (OER). These teaching, learning, and research materials are made available to you at no cost, meaning there are minimal book costs associated with earning this degree.


The MA in Management aims to teach students how to: 

  • Conduct research on a business management problem, collect and analyze data, and communicate findings using qualitative and quantitative methods
  • Develop a strategic business plan
  • Evaluate management issues considering ethical, technological, structural, cultural, human, and environmental factors
  • Apply leadership and management concepts and practices to address the challenges of a global organization
  • Prepare an ePortfolio to demonstrate your learning