Ecommerce

Undergraduate Certificate

The undergraduate certificate in Ecommerce helps you comprehend how businesses and organizations use the Web to buy and sell products and services online. This certificate will broaden your scope of understanding of ecommerce architecture, tools and technologies, as well as analytics, videography, search engine optimization (SEO), and content management systems. Specific jobs in the ecommerce field include online marketing and analytic managers, search engine optimization (SEO) specialists, web developers, content managers, product managers, and more. After completing this certificate, you may consider pursuing your Certified Internet Web (CIW) Ecommerce Specialist certification.

Program Courses

The curriculum for this online program is reviewed by an advisory council of industry experts for relevancy to today’s marketplace. Course topics include:

  • Web analytics and tools
  • Ecommerce history, development, and functions
  • Web videography and photo editing
  • Search engine optimization (SEO)
  • Link building and site structure improvements
  • Conversation tracking
  • Research and development, including keyword analysis
  • Content management system (CMS) selection and use

This online certificate is intended for undergraduate students who want to expand their knowledge of ecommerce without committing to a degree program. View all courses.

Program Objectives

In addition to the institutional and degree level learning objectives, graduates of this program are expected to achieve these learning outcomes:

  • Explain the evolution of ecommerce architecture.
  • Summarize the social and economic influences of ecommerce.
  • Assess the use of web analytics, videography, search engine optimization, and  content management systems to promote ecommerce.
  • Compare traditional business models with growing web technologies.
  • Develop management strategies that would incorporate ecommerce and achieve organizational missions.

Degree at a Glance

Admission Requirements

  • All undergraduate programs require a minimum of a high school diploma or equivalent (i.e. GED).
  • New undergraduate students may be asked to complete our College Readiness Assessment (ADMN100). If you have successfully completed 9 or more hours of college credit, you may reach out to your admission representative to inquire about waiving this requirement.
  • If you have previous college experience, you will be asked to submit your transcripts from previous schools where you earned academic credit.
  • There is no fee to complete our admission application. View steps to apply.

Need help?

Selecting the right program to meet your educational goals is a key step in ensuring a successful outcome. If you are unsure of which program to choose, or need more information, please contact an admission representative at 877-777-9081 or info@apus.edu.


Undergraduate Tuition Rates  

Military-Affiliated Students* = $250/credit hour

All Other Students = $270/credit hour

View Tuition and Fees Details  

*To help minimize out-of-pocket costs, we offer a tuition grant for U.S. active-duty servicemembers, Guard, Reserve, military spouses and dependents, and veterans that caps undergraduate tuition at the military TA limit. See all military-affiliated student benefits.

Paying for School

Because our university is accredited by the Higher Learning Commission (HLC), (the same as the Ohio State University, Univ. of Chicago, and U.S. Air Force Academy, to name a few), we can accept the following forms of financial aid and payments:

Ways to Save

Undergraduate Book Grant

Ebooks are provided at no cost if you are enrolled in undergraduate courses for credit. The undergraduate book grant is estimated to save $250 per academic semester if you are registered as a full-time student.

Transfer Credits

Accelerate your degree completion by taking full advantage of our transfer credit options, including credit for your previous college courses, military service schools, American Council on Education (ACE) and College Level Examination Program (CLEP) tests, and prior learning experiences.  

Employer Contributions

The university has educational partnerships with many employers and associations. Be sure to accurately enter your employer information when you complete our admissions application. Your employer might also offer a tuition reimbursement plan as one of your benefits.