MKTG305 - Advertising
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This course is a study and analysis of advertising's role in marketing operations. Course topics will include such areas as the integration of advertising into sales promotion, event marketing, direct response, and other varied support strategies.
Prerequisites
N/A
Corequisites
N/A
Schedule of Classes
| 09/26/11 - 02/26/12 |
03/05/12 - 04/29/12 |
Winter 2012 Session D - 8 Week session |
| 10/31/11 - 03/25/12 |
04/02/12 - 05/27/12 |
Spring 2012 Session B - 8 Week session |
| 11/28/11 - 04/29/12 |
05/07/12 - 07/01/12 |
Spring 2012 Session I - 8 Week session |
| 12/26/11 - 05/27/12 |
06/04/12 - 07/29/12 |
Spring 2012 Session D - 8 Week session |
| 01/30/12 - 06/24/12 |
07/02/12 - 08/26/12 |
Summer 2012 Session B - 8 Week session |
Course Materials
| Book Title: |
Contemporary Advertising, 13th ed
|
| ISBN: |
0073530034
|
| Publication Info: |
McGraw-Hill
|
| Author: |
Arens, William F. / Weigold, Michael F. / Arens, Christian
|
| Unit Cost: |
$74.25
|
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