MKTG301 - Principles of Sales
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This course explores the principles of selling in various situations encountered in interpersonal interactions. Effective and ineffective sales methods for both person to person and group selling are studied in order to increase the understanding of the sales process.
Prerequisites
N/A
Corequisites
N/A
Schedule of Classes
| 09/26/11 - 02/26/12 |
03/05/12 - 04/29/12 |
Winter 2012 Session D - 8 Week session |
| 10/31/11 - 03/25/12 |
04/02/12 - 05/27/12 |
Spring 2012 Session B - 8 Week session |
| 11/28/11 - 04/29/12 |
05/07/12 - 07/01/12 |
Spring 2012 Session I - 8 Week session |
| 12/26/11 - 05/27/12 |
06/04/12 - 07/29/12 |
Spring 2012 Session D - 8 Week session |
| 01/30/12 - 06/24/12 |
07/02/12 - 08/26/12 |
Summer 2012 Session B - 8 Week session |
Course Materials
| Book Title: |
Stateside & Canadian Students: The e-book is available online and the location/access information is provided in the classroom. If you wish to purchase the hard copy text, you may do so through the bookseller of your choice.
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| ISBN: |
Online Text Note
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| Publication Info: |
N/A
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| Author: |
N/A
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| Unit Cost: |
N/A
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| Book Title: |
Professional Selling: Trust-Based Approach, 4th Ed-E-book provided in the classroom.
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| ISBN: |
032453809X
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| Publication Info: |
Cengage
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| Author: |
Ingram / LaForge / Avila / Schwepker / Williams
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| Unit Cost: |
$153.00
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