SPMT609 - Sports Marketing, Promotion, and Public Relations
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This course focuses on the marketing, promotions, public relations, and communications involved in the multi-billion dollar sports industry. The course provides research, case analysis, and other opportunities to learn of the effective principles, theories, practices, and methods involved with all aspects of sports communications.
Prerequisites
N/A
Corequisites
N/A
Schedule of Classes
| 09/26/11 - 02/26/12 |
03/05/12 - 04/29/12 |
Winter 2012 Session D - 8 Week session |
| 10/31/11 - 03/25/12 |
04/02/12 - 05/27/12 |
Spring 2012 Session B - 8 Week session |
| 11/28/11 - 04/29/12 |
05/07/12 - 07/01/12 |
Spring 2012 Session I - 8 Week session |
| 12/26/11 - 05/27/12 |
06/04/12 - 07/29/12 |
Spring 2012 Session D - 8 Week session |
| 01/30/12 - 06/24/12 |
07/02/12 - 08/26/12 |
Summer 2012 Session B - 8 Week session |
| 02/27/12 - 07/29/12 |
08/06/12 - 09/30/12 |
Summer 2012 Session I - 8 Week session |
| 03/26/12 - 08/26/12 |
09/03/12 - 10/28/12 |
Summer 2012 Session D - 8 Week session |
| 04/30/12 - 09/23/12 |
10/01/12 - 11/25/12 |
Fall 2012 Session B - 8 Week session |
| 05/28/12 - 10/28/12 |
11/05/12 - 12/30/12 |
Fall 2012 Session I - 8 Week session |
| 06/25/12 - 11/25/12 |
12/03/12 - 01/27/13 |
Fall 2012 Session D - 8 Week session |
Course Materials
| Book Title: |
Sport Marketing, 3rd ed. If you would like to purchase the e-book, it is available at www.humankinetics.com
|
| ISBN: |
0736060529
|
| Publication Info: |
Human Kinetics Publishers
|
| Author: |
Mullin, Bernard J. / Hardy, Stephen / Sutton, William A.
|
| Unit Cost: |
$84.00
|
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