MKTG602 - Global Marketing Strategy
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This course is a study of the elements involved in such key global marketing functions as product, price, place and promotional activities. Students will evaluate global marketing opportunities, develop strategy, and simulate implementation of it as it relates to total organizational strategy.
Prerequisites
N/A
Corequisites
N/A
Schedule of Classes
| 09/26/11 - 02/26/12 |
03/05/12 - 04/29/12 |
Winter 2012 Session D - 8 Week session |
| 10/31/11 - 03/25/12 |
04/02/12 - 05/27/12 |
Spring 2012 Session B - 8 Week session |
| 11/28/11 - 04/29/12 |
05/07/12 - 07/01/12 |
Spring 2012 Session I - 8 Week session |
| 12/26/11 - 05/27/12 |
06/04/12 - 07/29/12 |
Spring 2012 Session D - 8 Week session |
Course Materials
| Book Title: |
Global Marketing Management - A Casebook
|
| ISBN: |
0324322844
|
| Publication Info: |
South-Western College Pub; 1 edition (March 2, 2005)
|
| Author: |
John A. Quelch & Christopher Bartlett
|
| Unit Cost: |
$212.00
|
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