MKTG600 - Marketing Management
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This course is designed to illustrate development, implementation, and reformulation of business strategy, with both domestic and international implications. Emphasis is placed on the need for, awareness of, and accommodation to changes in an organization's internal and external environments. Generic types of business strategies and techniques for analyzing strategies are also covered.
Prerequisites
N/A
Corequisites
N/A
Schedule of Classes
| 11/05/09 - 03/28/10 |
04/05/10 - 05/30/10 |
Spring 2010 Session B - 8 Week session |
| 11/30/09 - 04/25/10 |
05/03/10 - 06/27/10 |
Spring 2010 Session I - 8 Week session |
| 12/28/09 - 05/30/10 |
06/07/10 - 08/01/10 |
Spring 2010 Session D - 8 Week session |
| 01/25/10 - 06/27/10 |
07/05/10 - 08/29/10 |
Summer 2010 Session B - 8 Week session |
| 02/22/10 - 07/25/10 |
08/02/10 - 09/26/10 |
Summer 2010 Session I - 8 Week session |
| 03/29/10 - 08/29/10 |
09/06/10 - 10/31/10 |
Summer 2010 Session D - 8 Week session |
| 04/26/10 - 09/26/10 |
10/04/10 - 11/28/10 |
Fall 2010 Session B - 8 Week session |
| 05/31/10 - 10/24/10 |
11/01/10 - 12/26/10 |
Fall 2010 Session I - 8 Week session |
| 06/28/10 - 11/28/10 |
12/06/10 - 01/30/11 |
Fall 2010 Session D - 8 Week session |
Course Materials
| Book Title: |
Marketing Management, 13th Ed - if you would like to purchase the e-book available at www.coursesmart.com. To purchase this e-book, you must be located in North America with a billing address also in North America.
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| ISBN: |
0136009980
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| Publication Info: |
Prentice Hall, Inc.
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