MKTG304 - Public Relations
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This course is an introduction to public relations, covering strategies and tactics used by public relations professionals. The course emphasizes theory and skills needed to perform in the professional arena, including an introduction to research-based public relations campaigns. A major focus of the course for the student is a “walk through” of a public relations campaign that uses a checklist approach.
Prerequisites
N/A
Corequisites
N/A
Schedule of Classes
| 09/26/11 - 02/26/12 |
03/05/12 - 04/29/12 |
Winter 2012 Session D - 8 Week session |
| 10/31/11 - 03/25/12 |
04/02/12 - 05/27/12 |
Spring 2012 Session B - 8 Week session |
| 11/28/11 - 04/29/12 |
05/07/12 - 07/01/12 |
Spring 2012 Session I - 8 Week session |
| 12/26/11 - 05/27/12 |
06/04/12 - 07/29/12 |
Spring 2012 Session D - 8 Week session |
| 01/30/12 - 06/24/12 |
07/02/12 - 08/26/12 |
Summer 2012 Session B - 8 Week session |
Course Materials
| Book Title: |
Practice of Public Relations, 11th ed - E-book links provided inside the classroom
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| ISBN: |
0136088902
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| Publication Info: |
Pearson
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| Author: |
Seitel, Fraser
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| Unit Cost: |
$125.00
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| Book Title: |
Stateside & Canadian Students: The e-book is available online and the location/access information is provided in the classroom. If you wish to purchase the hard copy text, you may do so through the bookseller of your choice.
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| ISBN: |
Online Text Note
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| Publication Info: |
N/A
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| Author: |
N/A
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| Unit Cost: |
N/A
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