| Bachelor of Business Administration | |
The Bachelor of Business Administration is a professionally focused degree that is designed to produce graduates who possess practical knowledge and associated critical thinking skills desired in today’s competitive business world. Students will be grounded in the study of business through a core curriculum of management, information systems, marketing, law, finance, accounting, economics, and business strategy. They are also given the opportunity to pursue interesting specializations in areas of their choice, to include business analysis, entrepreneurial / small business, international business management, information technology management, and marketing. This degree is applicable for any student interested in and or working in any number of business, government, military, or other professions. |
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Degree Program Objectives
In addition to the institutional and general education level learning objectives, the Bachelor of Business Administration also seeks the following specific learning outcomes of its graduates. With reference to each of the respective areas of business administration, graduates in this degree program will be able to accomplish the following: - Explain and apply fundamental accounting and financial management operations to enhance business decision making processes.
- Discuss economic factors associated with government, business, and consumer environments and apply theoretical techniques to analyze markets.
- Apply management, human resource, and personnel practices to organizational problem solving.
- Integrate market and marketing information into a strategic plan.
- Apply concepts of contract, tort, Uniform Commercial Code (UCC), and property law to business situations.
- Articulate the external and internal environments of a business organization and formulate appropriate strategies in the context of competitive forces and environmental factors.
- Collect information through the use of various data tools enhancing business problem solving capabilities.
- Describe how information systems transform business processes within the modern corporate organization.
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Degree Program Requirements | Required Course - 3 semester hours | | | | | | | | | |
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General Education Requirements (34 semester hours)
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| English - 6 semester hours | | | | | | | | | |
| Social Sciences - 6 semester hours | | | | | | | | | |
| Science - 4 semester hours including the required 1 hour labs | | | | | | | | | |
| Mathematics - 3 semester hours | | | | | | | | | |
| History - 6 semester hours | | | | | | | | | |
| Humanities - 3 semester hours | | | | | | | | | |
| Literature - 3 semester hours | | | All literature courses require successful completion of ENGL101 - Proficiency in Writing | | | | | | |
| Political Science - 3 semester hours | | | | | | | | | |
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| Core Courses (39 semester hours) | | | | | | | | | |
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Select 12 hours (4 courses) from one of the Concentrations below:
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| Concentration in Business Analysis | | | Objectives In addition to the institutional, general education, and program level learning objectives, the Concentration in Business Analysis seeks the following specific learning outcomes of its graduates. Graduates in this degree program will be able to do the following: - Identify business needs and problem domains
- Analyze processes and behavior requirements for problem solutions
- Diagram current and proposed business processes using various tools and techniques
- Evaluate and recommend business solutions
- Develop business processes and improvements
- Develop functional business capabilities
- Facilitate and manage recommended projects
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| | Concentration Requirements - BUSN330 - Fundamentals of Business Analysis I
BUSN331 - Fundamentals of Business Analysis II BUSN332 - Business Use Cases BUSN333 - Project Management for Business Analysts
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| Concentration in Entrepreneurial/Small Business Management | | | Objectives In addition to the institutional, general education, and program level learning objectives, the Concentration in Entrepreneurial / Small Business Management seeks the following specific learning outcomes of its graduates. Graduates in this degree program will be able to do the following: - Examine small business opportunities
- Define small business characteristics and competencies
- Evaluate consumer behavior
- Develop product and pricing strategies
- Develop and execute small business budgets
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| Concentration in International Business Management | | | Objectives In addition to the institutional, general education, and program level learning objectives, the Concentration in International Business Management seeks the following specific learning outcomes of its graduates. Graduates in this degree program will be able to do the following: - Compare and contrast the management strategies around the world
- Examine the challenges of managing multicultural and distributed teams
- Appraise the roles and responsibilities of the Human Resource Manager in the context of an international workforce
- Analyze the interactions and trends between the world economies; also assess the tools and techniques used to mitigate financial risk in conducting international business
- Evaluate the tools, methods, and practices of marketing in the global context
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| Concentration in Information Technology Management | | | Objectives In addition to the institutional, general education, and program level learning objectives, the Concentration in Information Technology Management seeks the following specific learning outcomes of its graduates. Graduates in this degree program will be able to do the following: Examine Internet protocols, middleware, interfaces, security, and applications Evaluate workplace productivity, legal ramifications, and policies related to Internet access Outline the process and the phases pertaining to managing information systems projects Appraise the technology, communications, and policy issues related to managing virtual teams
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| Concentration in Marketing | | | Objectives In addition to the institutional, general education, and program level learning objectives, the Concentration in Marketing seeks the following specific learning outcomes of its graduates. Graduates in this degree program will be able to do the following: - Integrate the marketing function with fundamental business enterprise concepts and principles of management, finance, strategic planning, and information systems
- Develop a strategic marketing plan
- Apply concepts in psychology and sociology relevant to consumer behavior
- Analyze business markets, customer markets, and buyer markets by utilizing concepts and techniques of research for marketing decisions including problem definition, research objectives, execution and research management, and presentation of findings
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| Final Program Requirements (3 semester hours) | | | | | | | | | |
Electives (30 semester hours)
Select any courses that have not been used to fulfill core or major requirements. Credits applied toward a minor or certificate in an unrelated field may be used to fulfill elective credit for the major. Total = 121 semester hours |
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