The Bachelor of Arts in Marketing attracts military recruiters and students from other walks of life who are drawn to a fast-paced environment and interested in careers in sales and/or promotions. Students gain self-motivation and self-confidence, the ability to work well with others, a creative approach to problem solving, a willingness to take appropriate risks, and the ability to spot trends. Graduates of this program typically go on to employment with the military, government, or corporate environments that involve product and service development, research, planning, distribution channels, logistics and transportation, sales promotion, sales, pricing strategy, advertising, and public relations. |
