Degree Program Objectives
In addition to the institutional and general education level learning objectives, the Bachelor of Arts in Hospitality Management also seeks the following specific learning outcomes of its graduates. With reference to each of the respective areas of hospitality management, graduates in this degree program will be able to: Discover and apply various concepts and principles of management, marketing, law, public relations, business, finance, strategic planning, leisure, and tourism to the unique aspects of hospitality operations with fundamental business enterprise. Evaluate current political, economic, and social issues that affect the tourism and travel industry. Identify and discuss how various concepts and meanings of leisure and health and wellness apply and are utilized in the tourism and travel industry. Distinguish and explain how certain hospitality concepts and principles apply to the restaurant, lodging, parks, recreation, or other areas of hospitality management.
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